The Research On Visual Identity System Of City Image For Ulanqab

With the rapid development of society,the upsurge of urban construction is rising,and more and more people are paying attention to the city image as well as weather their living environment is convenient.The appearance and the connotation of the city changes as the time passing by.The competition between regions is no longer limited to economic competition,but also contains the competition between the culture of the city,the quality of life and what is more,the natural environment.In other words,it is the competition of the city's whole image.Nowadays,urban image should be included in the content of government's working schedule as early as possible,and it will improve the competitiveness of the city in the conditong of sustainable and healthy economy.In brief,the establishment of the city image plays an important role in the construction of the city,which contributes to promoting the comprehensive strength of cities,realizing sustainable urban development,and moreover,maintaning the continuity of urban regional cultural characteristics.At present,China and abroad have already set off a high tide in building the image of the city.How to highlight one's own personality under the trend of internationalization is a question worth thinking about.Many cities performed pretty well when it comes to the image design,such as Hong Kong,chongqing,hangzhou,etc.These cities' new and unique urban image show the humanistic features of various regions.In this paper,successful cases from home and abroad have been summerized.Based on the present situation of urban image recognition system in ulanqab,this paper aims at finding out the best way to improve the city's image visual identification system Using the method of literature collection,ulanchap's city geography,history,travelling condition,and economic situation have been examined comprehensively.After this,the paper tries to summarize the problems of the city image,excavate ulanchap's city image visual identification system construction in-depth in order to find a best solution to optimize the ulanchap's visual system.The key of constructing a successful image visual recognition system is to establish a city image that conforms to its own characteristics.In my point of view,the design of ulanchap's city image recognition system can not only make people gain deep knowledge of their city,but can also make city a better one to show its own characteristic,attract more attention from outside,and even promote the exchanges and cooperation of the whole city's working system.This reasearch has etended the academic field of the visual recognition system in the area of urban image and provided a reference for further research.