Animated Character Brand Communication In The Mobile Internet Era

Nowadays,with the rapid development of social science and technology and economy,the mobile Internet has been widely popularized and applied along with the social progress.The emergence of mobile Internet is to a large extent changing our traditional mode of transmission,imperceptibly affecting and bringing great changes to our lives.It appears in all aspects of our lives,and becomes the most effective information transmission and communication platform in the present society,which not only makes the information transmission convenient and quick,but also widen the scope and diversify the transmission way of information we accepted.The unique advantages of mobile Internet have led to the gradually replacement of traditional transmission and communication model,which powerfully highlights the characteristics of mobile Internet.As a new type of network carrier,the mobile Internet has attracted a lot of research,and received a lot of support and recognition.However,very few studies have combined the transmission characteristics of mobile Internet with the particular object,especially the propagation of animation role brand.Therefore,in this paper,based on the impact of the spread of the mobile Internet on the animation role brand,the characterization of animation role brand and the mobile Internet are combined,and the pros and cons of animation role brand transmission and mobile Internet are explored.And then,the problems of animation role brand transmission that appear in the environment of the social Internet are summarized and resolved in turn,and thus animation role brand transmission is promoted by taking advantages of the social Internet.This paper is composed of four parts.The first chapter introduces the concept of mobile Internet and the concept of animation brand,and describes the transmission characteristics and effects of mobile Internet,and the shaping of animation brand and its significance in details.Then the paper analyzes the influence of mobile Internet on the transmission of animation brand,and analyzes the effects of mobile Internet on the transmission of animation brand combined with the mobile Internet transmission mode.The second chapter mainly analyzes the shaping of the animation role brand and its application value.Firstly,the shaping of the animation role brand is explored,and ideas and principles of the shaping are analyzed.Then,the domestic and foreign successful animation role brand images are compared and summarized,and thedifferences between the shaping of the animation role brand in the different animation field are analyzed.Finally,the significance and the core system characteristics of the animation role brand are analyzed.The third chapter is the exploration of the influence of the animation role brand transmission on the mobile Internet era.Firstly,the transmission style of the animation role brand is explored,on the basis of which,the transmission style of mobile Internet is explored and the change of the animation role brand on the mobile Internet.Then,the domestic and foreign successful animation role brand transmission cases are analyzed,and their transmission pattern characteristics,strategies and effects are summarized.Finally,the application areas of animation characters under the mobile Internet in China are analyzed,including TV channels,goods and paper newspapers,and the problems in the transmission of animation role brand in the mobile Internet era are analyzed.The fourth chapter mainly describes the rethink of the transmission of animation role brand.In the era of mobile Internet,the authenticity of the role of the animation brand should be strengthened for the transmission of animation role brand.Correct and standardized dissemination the transmission of animation role brand,increase the combination of Chinese traditional elements,and expand the scope and influence of the transmission of animation role brand.In summary,this paper focuses on the transmission of mobile Internet as a starting point,combines with the relevant theoretical knowledge of communication to study,takes the transmission of animation role brand as a breakthrough point,study the transmission of animation role brand in the mobile Internet era.Through the comparisons of domestic and foreign classic shaping of the animation role brand and the classic transmission cases,the basic characteristics and patterns of the transmission of the animation role brand are summarized.Then,combined with our unique cultural characteristics and social communication field,the author analyzes and summarizes the problems of the current role of brand animation,and starts to rethink and make suggestions.Hope that through the transmission advantages and characteristics of mobile Internet era,this paper can promote the development of the role of the role of animation,while create more animated role brand image,and promote the role of animation brand health.