Research On Brand Dynamic Design And Communication Under The Background Of Mobile Internet

As the fourth dimension,time has become an important force in visual communication design in the context of the rapid development of mobile internet.Under this general trend of social development,the mode of information communication is undergoing a tremendous change.Traditional brand design and communication The media can no longer meet the aesthetic needs of merchants and consumers,which also forces merchants to display their brands and spread their ideas in more media,advertising,and Internet terminals to gain consumer attention and favor.Since the late 1970 s Since then,graphic design has evolved from a static publishing discipline to a practice that combines a wide range of disciplines including film,animation,interactive media and even writing,screenwriting,and the dynamic design of brands has gradually developed under the influence of this large environment.Throughout today's brand design industry,relevant research at home and abroad is still mainly concentrated on static design or dynamic logos,which rarely involves the dynamic design of other elements in the brand visual recognition system,resulting in isolation between the elements and hindering the brand as a whole The spread and development of the image in the context of mobile Internet.Therefore,this research mainly focuses on the understanding of the essence of motion graphics design from the perspective of semiotics,communication and imaging,and the mobile Internet environment as the background.Brand dynamic design cases and research status are summarized,analysis and combing of existing graphic performance,communication forms and communication media,combined with the extraordinary evolution of dynamic graphics in our complex "information age",to explore a series of reference brand dynamics Design ideas.On this basis,after the five kinds of design ideas and five types of expressions of brand dynamic design are summarized and thoroughly interpreted,the "5×5" design method about brand dynamic design is proposed,and in the subsequent chapters According to this method,focus on the three levels of logo,VIS basic system,and VIS application system,and deepen the dynamic design method of the brand.Enter into the discussion to form a relatively complete brand dynamic design and communication system,which in turn triggers designers' new thinking on brand dynamic design and communication,and taps the value of brand dynamic communication in the development of modern society.