Commercial Complex Guide Design Research

With the rapid development of economy,science and technology and commerce,commercial space becomes more and more complex.The burgeoning commercial complex is pouring into people's lives.This new commercial complex often has the characteristics of large area,wide variety and complex zoning.Consumers in such environments are often confused,under such a background,the importance of the sign system will become more prominent.However,different from the traditional shopping mall is the emerging commercial complex usually has a large,more complex features such as diversity and has also brought tourists diversity and complexity,which makes the design elements to be considered in the design of the increase,the difficulty increases.At the same time,the complexity of the business environment and the difference of every hue consumer demand will also guide system hidden has been gradually exposed many problems--the design of signage system and the lack of scientific rationality and humanistic consideration,especially the lack of consideration for vulnerable groups.Therefore,there are the design commercial complex problems to study and solve.This article from the design requirements of guide system and humanized service of two elements as the basis,to guide design of Wuhan Yintai creative city as an example,analyzes its shortcomings and improvement of its design,through the case analysis summed up the design process perfect sign system,and on the basis of improving the user experience of vulnerable groups.Through on-the-spot investigation and comparison of other commercial complex in the system design of the two methods can be summarized as guides the design intime creative city has five shortcomings are:1.the lack of integrity;2.lack of barrier free design;3.card guides spatial layout of the lack of rationality and coherence;4.lack of elements of visual design humanization;5.Guild card information is too simple.The focus of this paper is to explore the creative city reconstruction plan intime based on the above five problems,focusing on the service of humanity,for the purpose of outstanding design,starting from a variety of different consumer groups for the design point of view,the entire barrier guide service.The implementation steps are as follows:firstly,perfect the signage system,the specific approach to increase the sign manual and plane map;secondly to re design the information content,the specific approach is through the detailed classification of the divided area and shops,facilities,location,various shops for all types of the implementation of regionalization.The last is the key part of the transformation of creative city guide system for vulnerable groups inconsiderate problems,the specific approach to media and network technology of vulnerable groups using inertia and the new era of mobile terminal by APP combined with each other to provide more targeted,more comprehensive,more personalized guide service for the vulnerable group.This article through the analysis by the Wuhan Yintai creative city as the representative of the case,that the guide system of domestic commercial complex and there are still many problems to be solved,the design needs to be improved,especially should pay attention to vulnerable groups using convenience and improve the utilization rate of.At the same time,in the new media technology is developed under the background of new media and mobile terminal APP will eventually make the guide system become more interactive.