Yunnan Wuwei Security Service Co., Ltd. Development Strategy Research

Although security industry in China officially started late and still processing at the beginning stage with limit technology, in recent years, with the increasing demand and support from government, the development of security industry has accelerated significantly. As a new company in this industry, in order to survive and develop and even win a leader's position in the industry, it is necessary to seize any development opportunities, adapt to the domestic policy and culture, economic and technological trends, pay close attention to changes in the market and competitive situations. Meanwhile, it's also important to analyze the development of the international security industry in order to forecast the development trend of the domestic industry. The rational analysis of the company's strengths and weaknesses, the opportunity and threat from the environment is the key to determine the development strategy of the enterprise and be prepared for the competition in the future.This is a thesis regarding the development strategy of Yunnan Wu Wei security service Co.,Ltd. Based on the analysis of the development and operation of the security industry, the author analyzed the security market and the security industry in detail with the SWOT and Michael Porter's Five Forces Model, structured the strategic framework of Yunnan Wuwei Security Service Co., Ltd., also designed the strategic plan and the corresponding competitive strategy.Considering the homogeneity between the security companies in Yunnan, it could be valuable for others'reference on the process and way of analysis and utilization of the theories and models.