The Research On Development Strategy Of Tea Industry In Yunnan Province

The tea industry in Yunnan province is not only a traditional and preponderant industry but also an important industry for rural economics. However, since 1995, the tea industry has slowly increased, the increasing rate of the tea output value has declined, the tea export has slid greatly for the consecutive five years and the tea industry production has fluctuated without advancement. The Party committees and governments on all levels have given great attention to this issue. The thesis analyzes strategies and measures that should be taken to improve the tea production of Yunnan province based on demonstration, providing a macroscopical basis for the government to make decisions.Opportunities and challenges that will be faced during the development of Yunnan tea industry are estimated by analyzing status and development trend of the tea industry domestically and abroad; Advantages and conditionality are also estimated through analyzing natural conditions, social and economic situations as well as policy environment in Yunnan Province. It draws the conclusion that "Two Big Strategies", or regulating tea structure and developing tea culture should be applied to promote the tea industry in Yunnan province through using SWOT strategic analysis and strategy formation model. Tea crop area, harvesting area, per unit area yield, gross output, and the total agricultural output value of the tea industry are analyzed and assessed by using regression model analysis. The result demonstrates that the goal set by Yunnan Agricultural Department can be realized. The goal is that the output will be 100,000 tons, the total output value will be 1.3 billion RMB by the year 2005, the output will reach 150,000 tons and the total output value will reach 2.5 billion RMB by the year 2010.Facing the unprecedented development opportunities for Yunnan tea industry, the thesis draws three suggestions on how to advance the development of the tea industry in Yunnan province: firstly, financial policy should be adjusted (financial disburse policy): intensify financial support on tea industry and invest more financial funds on tea research, technologies extension, pests and diseases monitoring, prevention and cure as well as tea garden infrastructure construction. Secondly, taxation policy should be adjusted (financial income policy): regulate and alleviate agricultural specialty tax and improve export duty drawback. Thirdly, industry policy support should be bettered. It includes industrial structure policy, industrial organization policy, industrial technologies policy and industrial layout policy. Create policy environment that is beneficial for the industry to participate in international competition and enhance international competitiveness.