Research On Rumor Communication In Public Emergencies In A Social Media Environment

Rumors have existed since ancient times.Most of them began to spread in the form of word of mouth.With the development of the Internet and various new media technologies,people communicate information with strangers on various social media platforms and the scope of communication is no longer affected.Time and space restrictions also allow rumours to spread more quickly and widely.The development of social media based on the Internet has undoubtedly spread the wings of rumors.On August 12,2015,a big explosion took place in the Tianjin Binhai New Area.During the bombings,various rumors spread among the people.The normal operation of life and society has a certain influence.Therefore,in the era of new media with developed Internet,research on rumors is very urgent.This article takes the Tianjin bombing case as an example,conducts research on the dissemination of rumors in public events under social media environment,and puts forward relevant suggestions and measures,hoping to promote the governance of rumors.Based on sociological,communication,psychology,and other related discipline theories,this article studies some of the rumors in the Tianjin bombing from the perspectives of the propagation mechanism of rumors in social media environment and the characteristics of social media's involvement in rumors after the incident.,and on this basis put forward relevant countermeasures.Rumors are widely spread.The fundamental reason is the instability of the social environment,which makes people feel uneasy,such as the development of social media,the convenience,high efficiency,and low cost of social media,making it an “accelerator” for rumors spreading.Other factors,such as personal psychology and group psychology,also influence the spread of rumors to some extent.Rumors arise from the interaction of the social environment,the interactions among group members,and the individual's psychological activities.The first chapter of this article is mainly about the definition of related concepts,and the description of the characteristics and types of rumors and gossip,public emergencies,and social media.The second chapter is a review of the Tianjin Bombing Incident and an analysis of the rumors arising from the incident.The research on the dissemination mechanism of rumors is analyzed from several aspects such as the conditions of dissemination,content of dissemination,dissemination process,mode of communication,and model.At present,academic papers disseminate two or more rumors,and the government is added to the rumor propagation model.The analysis is less.By consulting related materials,the author has increased the analysis of the rumors spread in the Tianjin bombing from these two perspectives and reached relevant conclusions.The third chapter mainly analyzes the characteristics of the spread of rumors in the event after the intervention of social media,from the event itself,the propaganda subject,the rumors audience,the personal and group psychology,and the guidance of opinion leaders.The fourth chapter proposes a "new" mentality in response to rumors.Rumors are generally negative in the inherent thinking of the government and the general public.Speaking rumors are all related to their harm to society.At present,the rumors are neutral research.Less,the author conducted relevant research and discussion on the neutral position of the rumors by consulting the relevant materials.Most of the researchers proposed that they should be discussed from the public and the government.Through the research on the rumors of the Tianjin bombing,the author also put forward relevant suggestions and measures from the perspective of enterprises and social media.This thesis creatively integrates relevant models and models in communication with the Tianjin Bombing Incident,and gradually analyzes the complex process of rumors spreading in different stages of explosions in social media environments,from rumors spreaders and rumor recipients.From an angle of analysis,it guides the public to discover the neutral position of rumors in unexpected public events,and adds relevant measures for how to deal with rumors from the perspective of enterprises.