The Study Of The Mainstream Media's Guidance Of Public Opinion In Unexpected Public Events In The Era Of Financial Media

With the development of the Internet in the world,China's Internet and technology are developing rapidly.With the continuous progress of science and technology,the emergence of new social media and the improvement of its functions have brought about a disruptive impact and innovation to the traditional media.In twenty-first Century,China was a melting media era integrating traditional media with new media,integrating media and audience.In the era of "financial media",the news events in China have also undergone great changes.Especially the domestic mainstream media coverage of unexpected public events.Because of the frequency increase of unexpected events in recent years,the particularity of unexpected events has made the domestic people pay more attention to emergencies.The frequent occurrence of public emergencies shows,to some extent,that the conflicts of interests in Chinese classes are becoming more and more obvious,and emergencies are becoming the norm of social life.The mainstream media plays a very important role in expanding public emergencies or to promote the benign development of the situation in the public emergencies,so the performance based on the media in the public emergencies,analysis of China's mainstream media reports exist in public emergencies in the problem,analysis of China's media in public emergency report the situation is very necessary.Based on the current financial media "era,the mainstream media on the public emergencies related theory research,combined with the analysis of a large number of the latest case,media reports in the public emergencies in the performance of the real-time case value has certain highlights,which is also conducive to the mainstream media after the occurrence of public emergencies,similar reports can quickly and accurately grasp the essence of media reports in the public emergencies,give full play to the role of guiding the public opinion in the mainstream media reports in the public emergencies,to maintain social stability and harmonious function.