Research On The Development Strategy Of Fitness Clubs In China Based On System Dynamics

Slowing economic growth in China, under the premise of optimizing the adjustment of industrial structure, sports economy has great potential for development, "national sports" the rise of the "sunshine sports" campaign, not only promoted the development of sports economy in our country, but also improves people's health seriously, after a "harmonious China" the concept of "healthy China" has been raised, fitness club as an important part of the sports industry in the development of the late must get enough attention.The development of fitness clubs in China and the western European and American developed countries there is a considerable gap, how to give full play to the huge potential of fitness market in China to promote the rapid development of fitness club in our country and even catch up with Europe and the United States is a problem worthy of studying.To the fitness club as the research object, this article will first introduced in the study of fitness club of the studying method of system dynamics, by adopting the combination of qualitative and quantitative method to conduct a comprehensive analysis about the structure of fitness club in our country, discusses constitute factors of fitness club and to study the relationship between various factors.Universally applicable was established by vensim software system dynamics model of the development of the fitness club in our country, through the computer simulation and analysis of the model results to predict the development of fitness clubs in China come to fitness club in China during 1983-1983, the development trend of figure, determine the development of the fitness club, and the external macro factors in the process of operating factors, the relationship of the organizational factors, and to the input is summarized in this paper, the influence on the development of the fitness club, mapped the influence diagram into the development of changes on our fitness club.Through the analysis of simulation results can solve the problem of the development of fitness clubs in China strategy, the development direction of fitness clubs in China development strategy, development speed and quality, FaZhanDian, development ability of the four core problem to answer.Through research, the following conclusions: 1, the fitness club profit decreases along with the development of the fitness club, fitness club reflects with the aim of health service public welfare;2, fitness club in our country is in rapid development period and will maintain rapid growth in a long period;3, our fitness club only to health services for FaZhanDian, not only the pursuit of immediate interests to use "healthy China" spring breeze to achieve long-term development;4, in the development process of Chinese fitness club to the fitness club the internal structure of the organization, operation and maintenance, etc to optimize constantly improve the investment efficiency.In addition this paper for the fitness club investment related investment proportion and internal organization management factors in the process of the optimization of the reasonable Suggestions are presented.For the good and fast development of the late fitness club to provide theoretical support.