Research On The Development Status And Countermeasures Of The Superior Resources Of Sports Events In Shaanxi Province

Sports competition performance industry as a pillar industry of the sports industry and the core industry, its development is directly related to the development of the sports industry. And sports events as material carrier of sports competition performance industry, its development is directly related to the development of other industries related to sporting events, and to a certain extent, affects the vitality of the entire sports industry development. The development of the sports events and its resources development and utilization of the event are inseparable. Because of the different geographical environment and cultural tradition, each region has different natural resources, cultural resources and the development of some kind of competition advantage of the resources. Shaanxi natural geographical environment and social environment, has characteristics of the rich resources of sports need, positive development and utilization of these resources competition advantage, is bound to further promote the sports events, the leisure sports and the development of sports industry.This study using the literature material method, logic analysis and case analysis methods, such as sports competition advantage resources in Shaanxi province as the research object, based on the theory of comparative advantage theory and factor endowment, sports resources are divided into advantage the resources with the advantages of the resources of the event, and according to the stability of the event resources will be divided into static and dynamic resources. Static advantage mainly geographical environment resources, location advantage, and cultural resources; Dynamic advantage mainly sports infrastructure resources, college sports resources and local sports star, city brand culture resources and characteristics of traditional project resources. In the process of development and present situation of sports competition advantage resources in Shannxi Province, the case of the development of sports resources in other regions for reference, analysis of the case to the enlightenment of the development of sports resources in Shaanxi province. China. To the following conclusions:(1)The development of sports industry supported by sports, the development and utilization of the existing sports competition advantage resources not only can reduce the cost of competition, sports can also make characteristics.(2)The special geographic location makes it is rich in Shaanxi province sports natural resources, most of these natural resources development in the tourism development is given priority to, along with some recreational sports.(3)The characteristic of the Shaanxi province bordering geographical advantage resources of 8 provinces, is advantageous to the Shaanxi province to develop into other adjacent area as the center, radiation events development center, but also to sports resources integration of adjacent areas.(4) In Shaanxi province sports infrastructure, college sports resources, local sports star resources, city brand culture resources and traditional items such as dynamic advantage resources and advantages of resources for the development of sports events the most dynamic, and these events resources development is still in the primary development of simple, not reached the level of full development and utilization.Through analyze the Shaanxi sports resources development and utilization of shortcomings, puts forward the following countermeasures:(1) relying on the advantage of natural resources, create low cost and high quality, distinctive sporting events. (2) Increasing local sports star propaganda, increased frequency of sports star activity. (3) Strengthen the development of sports resources and city branding correlation degree. (4) The construction of traditional sports project resources, a think-tank, centralized resource development. (5) Give full play to the location advantage resources, the construction of the regional collaborative resource development mechanism. (6) Encourages social organizations develop the sports resources and improve the competition ability of sustainable development. (7) To enhance competition resources development and special regional culture each other. (8) Establishing sports resources networking platform.