Research On Sports Consumption Behavior Of Middle School Teachers In Chongqing City

Since 2011,the Chinese government introduced a programmatic and authoritative documen,since it was raised to the national strategy,the sports industry has become a "sunrise industry",showing great potential and good prospects for the development.Sports consumption as a key factor and important link in the sports industry,related to the success or failure of the development of sports industry.Sports consumption behavior as the most important process of sports consumption,have increasingly aroused strong concern and positive research of the domestic and foreign scholars.Chongqing as Municipality and National Center City,plays a leading role on the southwest market of sports consumption.Middle school teachers as a social group of Higher Education,is a very representative group of people in sports consumption behavior.Reseach on the development for the sports consumption behavior of the middle school teachers in Chongqing,which has an important influence on the domestic and international,has a positive practical significance.Group is an important characteristic of sports consumption,and the professional particularity of middle school teachers determines the social demonstration effect of sports consumption behavior.Through combining the literature and practical investigation,qualitative analysis and quantitative analysis,sports consumption statistics and interview survey method in Chongqing city middle school teachers were investigated and analyzed.Firstly,access to a large number of literature,expounds the theoretical basis of sports consumption,defined sports consumption behavior of the relevant concepts,and pointed out the importance to study of the sports consumption behavior of middle school teachers.Secondly,based on the basic situation of middle school teachers in Chongqing City,analyzed the present situation,characteristics,problems and influencing factors of sports consumption behavior.Finally,it puts forward the Countermeasures for the sports consumption behavior of the middle school teachers in Chongqing city.This paper takes Chongqing urban middle school teachers as the research object,according to their basic situation,aimed at the characteristics,problems and influence factor of sports consumption behavior,respectively from the five aspects of the guiding strategy.Hope the research results of this paper,put forward reasonable suggestions for the Chongqing urban middle school teachers in the sports consumption behavior.At the same time,it also provides a new way of thinking and direction for the study of sports consumption in the future.