Research On The Sports Consumption Behavior Of Middle School Students And The Countermeasures In Haidian District Of Beijing

Accord to several opinions of the No.46 document of the state council state department,which suggests accelerating the sports industry and promoting the sports consumption.The document puts forward that the development of sports undertakings and sports industry is a inevitably request of improving the citizens' quality and health level of the Chinese nation,it is also helpful to deepen increasingly diverse public sports cognition.we can see that the sports industry has become a national key development industry.For now,it is still in early stage that our national sports enterprise to the transformation of the sports industry.It is necessary for us who work as sports scholars or workers to make a fully research and large-scale investment on that.The research and analysis on the consumer is crucial for Sports industrialization factors,and as a reserve army in the field of sports consumption,junior high school students play a vital role in sports consumption,so it is necessary to do a further research analysis on them.This article attempts to take junior middle school students in the Beijing Hai Dian district as the research object.we will go on a further study of the influence factors of the current junior middle school student's sports consumption behavior through the literature material method,questionnaire investigation,interview and so on,and puts forward corresponding Suggestions.The results of this research show that:1.The main sports consumption motivation of the junior middle school students associated with Physical needs,Senior high school ectrance sports examination,leisure,entertainment,fitness,conformity with the joneses,love sports,fitness equipment,strengthen confidence,etc.The main consumer motivation above is to buy sports goods.2.The junior high school students in Beijing Hai Dian district is given priority to physical sports consumption,the middle school students' sports consumption structure is unreasonable,which is mainly composed of sports goods consumption.Correspond to the type of sports consumption,the concrete sports consumption is the integral part.Compare with other groups,the ratio of the ornamental sports consumption type and participating sports consumption type is high,the main reason is that junior high school students live in an active period,and most of them keep high degree of love to sports,it is easy for them to accept new things and the innovation of science and technology which brings convenience.The second is physical examination also promote the junior middle school students' passion to the learning of sports knowledge and sports training3.Junior high school students in the haidian district of Beijing is mainly accompanied by family,classmates and friends When they try to spend on sports,the part of buying alone is small,which indicates that the family,classmates and friends have certain effects on the individual sports consumption.And through the analysis of sports consumption's factor of influence,it is concluded that significant other factors were weighted in the fourth.4.The main factors that affect the sports consumption behavior of junior high school students in Beijing Hai Dian district are health factors,academic pressure,important figure,ecnomic conditions,site place and the influence of economic factors is the largest.The influence of site place factor is relatively small.5.I investigate through the questionnaire design and find out relevant countermeasures put forward by junior middle school students for sports consumption behavior.I put forward some countermeasures through inducing from the cooperation between schools and families and self-consciousness in junior high school students to guide and promote junior middle school students' sports consumption behavior.