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BTJD School Entrepreneurship Training Business Competition Strategy Research

Posted on:2017-08-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y GuoFull Text:PDF
GTID:2357330512957734Subject:Business administration
Abstract/Summary:PDF Full Text Request
Competitive strategy is in the business environment for enterprise survival and development of a new strategy, mainly by all means keep its competitive advantage in the market. And competitive advantage refers to the relative to other peers own have the ability, can provide customers with a more diverse and fast service. Competitive strategy is mainly dealing with customer demand, the relationship between the competitors such as business and their business, to maintain the stable position in the market. How to determine the business competition strategy, according to the business environment and the specific situation of the business itself, not the same format.This study selected objects for BTJD school entrepreneurship training business, combined with strategic management theory, deeply analyze SIYB entrepreneurship training business development present situation, find out the problems existing in the development, use of PEST analysis method analysis of the external environment SIYB entrepreneurship training business, using the potter five model analysis SIYB entrepreneurship training industry present situation, using the SWOT analysis method to comprehensive assessment BTJD school entrepreneurship training business internal and external environment, the advantages and disadvantages in the final found BTJD school entrepreneurship training business face the fierce market competition in the current situation did not form the core competitiveness. Studies suggest that SIYB entrepreneurship training industry in the national big policy driven by market prospect is considerable, but with the Baotou growing competition within the scope of training institutions, students recruit limited channel, system specification and increase the difficulty of training changes such as external threats, and internal management system lag, recruitment channel narrow and rigid, mechanical foundation teaching hardware facilities, personnel, old management system rigid internal weaknesses such as present situation, constantly BTJD school entrepreneurship training business should take the sustained and stable national policy, the regional market steadily growing, urbanization level improve external opportunity, give full play to the school have the rich experience, professional and strong faculty and the advantages of the good social reputation, efforts will be advantages into the core competitiveness, and set in order to cultivate the core competitive power as the center, the application of innovation internal management mechanism, application of scientific and efficient staff incentive methods and the teachers control method, pursues the high quality service concept, in order to enhance market competitiveness and influence, which is the core of the BTJD school entrepreneurship training business, and gradually formed the regional strategic alliance, will eventually to forge a good brand, its management efficiency and service quality of the overall competitive strategy of modern business. In addition, in order to ensure the realization of the overall competition strategy, BTJD school shall formulate relevant feasibility of the implementation of the strategy to provide the corresponding solutions. Finally, in order to ensure the implementation of the strategy, but also from some related department to get a certain support, and facilitate team work, form the unity of the competent leadership, innovation management concept and cultivating innovation talents etc. Put forward the corresponding security measures.
Keywords/Search Tags:BTJD school, SIYB training, competitive strategy, cultivation strategy
PDF Full Text Request
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