Research On The Profit Model Of Online Education

Since the 21 st century,in the rapid development of information technology of the world,higher education staged a global revolution of open education.The traditional education is shocked by a new born style of the education which is called E-learning.E-learning has become the backbone of education field can't be ignored.E-learning gets the rapid development with its unique individuality,diversity,openness and convenience,practicability and the characteristics of rapid development of the constraints of time and space.As a new business model to the school and society has brought broad prospects for the development of teaching reform,its market has potential profits.Up to now,there is still no an online education platform to realize the real profit,the profit model is not clear,the development of the form is not clear,affect the sustainable development,only to find the right profit model to ensure sustained and healthy development of online education.This paper begins with the concept and characteristics of E-learning,through the analysis of the development of E-learning,through the literature review to understand the development of online education and MOOC,and relevant researching results;Secondly,combining with the data of the four types of market segment and the value of the E-learning industry chain analyzed the profit pattern of online education from income,cost,financial resources,and profit which are four dimensions of the profit pattern of E-learning;Based on the result of the above analysis,raise of the domestic E-learning problems which exists in the implementation process,and put forward countermeasures from the cooperation relations,marketing,credit certification etc.In the end,selecting typical MOOC platform,--Coursera as an example for analysis and evidence related theory.The study utilized reserach on innovations in profit and revenue models for actual online education providers,e-learning industry characteristics,and changes in social perception of E-learning.Analysis of these factors was used in developing our onling education businsess model with specific reference to its application in online education in China.