Research On Profit Model Of X Online Game Development Enterprise

The rapid development of the Internet has spawned the online game industry.With the support and encouragement of national policies and technological advance,China’s online game industry enjoys a strong momentum of development.The online game industry is a beneficiary of the "Stay-at-home economy," which is growing rapidly amid the global economic downturn caused by the COVID-19 pandemic.China’s digital economy is booming,the scale of the game industry continues to expand,the market ecological development and prosperity,and with the blurred boundary of the game industry,the integration of development opportunities with other industries increase.With the growth of the industry,the competition is also increasingly intensified,forming a fragmented situation between the head enterprises with high market concentration and the continuous influx of new challengers.The development of small and medium-sized game enterprises face the huge market competition,survival pressure and its own business profitability problems.It requires enterprises to analyze and find their own profit models which satisfy the development needs and obey the law of industry market status.Excellent profit model can help enterprises to increase their income and improve the comprehensive competitiveness.This paper firstly introduces the background and development status of online game industry,and then explains the basic theory and related concepts of online game industry and profit model.It analyzes the existing profit model of online game enterprises through profit model elements,analyzes the advantages and disadvantages,and summarizes the empirical results.Then,it diagnoses and analyzes the operating status of X Company,puts forward specific suggestions according to the problems and causes of the company’s profitability,and puts forward improvement strategies and optimization plans to help the company improve its profit model.Existing researches and discussions mainly focus on industry giants,but there are few researches on the profit model of small and medium-sized game enterprises.There are essential differences between them,so the research results need to be adjusted and improved on this basis.Therefore,the analysis and strategy of this paper can provide reference for similar small and medium-sized enterprises,and provide new thinking for the research field of profit model of online game enterprises.