Research On Moral Education Value Of Etiquette Consumer Culture

With the further deepening of reform and opening-up in our country,further global integration advancement,our country economy fast development,people’s living standards improve,people’s consumption ability further accumulation and consumption desire to ascend.Economic development to make people’s life increased liquidity,in turn,a higher level of consumption problems,now some disharmonious consumption appeared on the social phenomenon,for example: the local tyrants Boyle’s "rob gold fever",Chinese consumers are snapping up "hot seat" to Japan,South Korea "bought" become a kind of consumer industries in China,the United States Christmas all kinds of luxury brand discount cause consumers in China,and so on.Hidden behind these unreasonable consumption phenomena of consumer culture construction problems more and more get people’s attention,at the same time we also focus on western consumer culture research should return to ethnic consciousness and the custom of the cultural consciousness of consumer culture to explore.Custom consumption culture originates from life,in the public and the People’s Daily life practice is custom consumer culture theory research in soil,we can use the most simple and accurate proposition to custom consumer culture connotation,if can do this,it can be said to be the custom consumer culture tradition and modernity in China have a preliminary understanding.For custom explanation of consumer culture,and from two aspects: economic value and cultural value of the value of the moral education influence dialectical analysis.Custom in consumption and people’s inner concern for there is a virtue.Custom in consumption culture reflects a person’s character and accomplishment,at the same time,consumer culture and custom can guide,persuade,and improve a person’s moral accomplishment.So,through the guide of custom in consumer culture,and its deep channels of the moral education work in colleges and universities,deepening the current moral education work meaningful.Custom ual consumption itself has no moral function,custom consumption can be said to be in a person’s social needs,but custom consumption through "worldly" and presented the corresponding ritual and ceremony out of the custom of consumption culture,has its particular connotation of moral education.Custom in consumer culture belongs to the culture,is one of the forms of culture,it is not a ritual and ceremony itself,is not a "worldly"-the material itself,more than the economy itself,but the etiquette system,"worldly" and was incorporated in the people’s economic activities within the scope of the consumer behavior and cultural connotation,embodies the custom in consumption culture’s unique function of moral education.