Students Receive Information On The Impact Of The Factors In The Network

The mass communication of Maletzke based on psychological which described the factors in the process of influence in detail. In this paper, in Maletzke the basis of mode of transmission, from the student population, the study of the influencing factors for students in which one or several factors which are to receive information play an important role. By college students in Tianjin to receive network information to investigate the impact of factors to identify the spread of model Maletzke audience for the main factors.The research used statistical software spss13.0, in the undergraduate colleges and universities in Tianjin to release the questionnaire and collect data .Main conclusions come as follows:1.The motive that students choose news information is to understand the community and what is happening around them, the individual's personal interest and demand for the amount of information determines whether or not to receive these information.2. The motive that sutudents choose entertainment information is to kill time. content and accuracy is the main factor. Boys and girls in recreational options such information, the motivation factors showed significant differences.3.Students receive education information is to promote learning, to learn more professional knowledge, the site information content and accuracy of the authenticity of the media image is the main factors. Professional individual become the most important factor in the social environment.4.Students receive life information is access life information .the network of media content is main factors of medie. Influence around the students is a major factor in the social environment.