Development Status And Countermeasures Of Xichang Bohai Wetland International Marathon

This article to Xichangqionghai lake wetlands international marathon as the research object,has successfully held three annual tournament for comprehensive analysis and summary of events problems existing in the development process of the total and the factors which restrict the development of the event,the following conclusions are drawn: 1.Xichang qionghai lake wetlands international marathon after three years of development has begun to take shape,rising in influence,brand competition is taking shape.2.Restricted to a particular area of Xichang position,is limited by a certain number and source,difficult to attract a lot of high level athletes both at home and abroad,the future competition upgrade face difficulties.3.Xichangqionghai lake wetlands international marathon market development,enterprise participation is not high,products rich enough,a single event funding sources.4 Xichangqionghai wetlands international marathon project set up a single,lack of interest,not route planning optimization can not meet the needs of more participants.5.Xichangqionghai lake wetlands international marathon volunteer service consciousness,the execution of related project and detail processing needs to be improved.According to the status quo and problems of events,and put forward the following Suggestions: 1.Improve the marketization operation model,active learning and using the experience of other successful event,brand competition,promote the sustainable development of Xichangqionghai lake wetlands international marathon.2.Rich game project Settings,route optimization track,enlarge the source of the contestants,improve the contestants participation.3.Increase competition volunteer management and training,improve the security level,prevent the accident occurred in the process of game.4.Speed up the development of event related products around the Xichangqionghai lake wetlands international marathon,improve the diversification of products.5.The government can considering some relevant local laws and policies,clear in the course of events held responsibilities between the government and the organizing committee,sponsors,the relationship between rights and obligations,and promote the sustainable development of Xichang marathon.