Beyond Commemoration: 9.3 Research On The Construction Of National Identity In The Media Landscape Of The Parade

September 2015, to commemorate the 70th anniversary of the victory of the Chinese people's Anti Japanese War and world anti fascist war, the military parade was held in Tiananmen Square. In this political event, as a national media, CCTV actively integrate domestic and foreign resources to the full interview, panoramic display, all media reports and other means, showing the whole parade to commemorate the activities of the media landscape. The event creates a good public opinion environment, which plays an important role in conducing people's national identity in the present society.In this media event, the author participated in the CCTV parade reporting team from June 2015 to September, experienced the logic that CCTV news producers used to conducting the media landscape of the parade event. And from the CCTV's guidance of the collecting people perceive, the author can also clarify the effect of social cognition on the construction of national identity. Therefore, this paper determines this topic to be the national identity of the parade landscape, in-depth and detailed inquiry analysis.In the research method, this article mainly uses the method of case study, content analysis and the character interview,to take the parade ceremony media coverage as the core content. The paper mainly focuses on the landscape presentation, national identity construction path and social cognitive effects of these three aspects to explore how CCTV, as a political ritual media producer, achieves national identity through the output of television transmission channels.Through the analysis, this paper holds that political ceremony is an important means to produce Chinese voice and gather national identity. The construction of national identity in media landscape cannot be separated from the subjective output of news producers. In this military landscape which is led by the state media, in short time and high intensity, CCTV is the core of the national media, from the rhetoric and tone selection shot and cut, narrator have been repeated to carve; the 9.3 parade's high level broadcasting and special reports a series of design. Are highlighting the construction of national identity in the mainstream media role has gone beyond the simple "memorial" meaning. Based on the modern communication technology, the general public got a more comprehensive and detailed sensory experience, and even produced "political participation illusion". The screen and the people in front of the press are not only the spectators, but also the participants and communicators of the media landscape.