Research On The Ideological And Political Education Of College Students Based On The Platform Of The Official We Chat

With the rapid development of network information technology, we have changed the way we communicate and get information. The emergence of the official WeChat public platform is the inevitable result of the development and change of the instant messaging service application program, which is made by WeChat. Under the new media environment, the development of Ideological and political education in Colleges and universities must make full use of the new carrier, which is provided to us, in order to keep pace with the times and do a good job in Ideological and political education of College students.In this paper, literature research, comparative study, case analysis and interviews, the following five aspects of the main research:First, through the analysis of the concept, function and characteristics of We Chat and the official WeChat public platform, find out the basic attributes and general characteristics of the carrier of Ideological and political education of College students.Second, through of relevant theory and college students' actual use of University official micro channel public platform of in-depth study, come to the University official micro channel public platform for the carrier to carry out ideological and political education is the practical needs of college students respond positively to this conclusion.The third through to colleges and universities across the country official micro channel public platform of long-term concern and research, summed up the University official micro channel public platform with respect to the unique advantages of the traditional ideological and political education carrier and beneficial operation experience.Fourth, through the analysis of the connotation and importance of the principle, the five points of the points to be grasped in the University's ideological and political education should be carried out on the platform of the University's official WeChat.Fifth, through the comparative study, put forward to the University official WeChat public platform as the carrier, to carry out the ideological and political education of College students.