Changfeng Yangzi Motor Company Brain Drain Causes And Countermeasures

Since 2001, we joint into WTO, trough joint venture and rebuild, especially overseas cars enterprise come into china market, which made the serious problem of PR lost in china cars field. And then, how to solve this problem is a mutual difficulty for management of the cars enterprise. In following, I mentioned the appearance of the PR lost in Changfeng Yangzi Motor Manufacturing Co, . Ltd , described the structure and culture environment of enterprise, reason of PR management and Personal and so on. I showed the ordinary theories about the PR lost of the Domestic and Overseas, basic this, with modern management and relative parts as evaluating method , do much research in employees of enterprise, gained that the main reason for PR lost is enterprise developing future, salary, managers and enterprise culture and so on. So, as a manager for the joint venture cars enterprise, I mentioned the plans and method for solving the PR lost problem, First, improve enterprise culture to increase and structure strong, Second, establish and improve relative PR management regulars, such as establish technical salary management, training management, pay attention to the career project of the employees, establish warning pro management for PR lost, at the same time , pay attention to situation of Local employees market, and adjust management regulars basis on the Suppler and require of PR in cars field .Research result of the composition will offer theories basic for PR management in cars enterprise. The mentioned reason of PR lost is various parts, and , so offer the cars enterprise new management method in PR .