| With the rapid development of China's automobile industry, China's auto market status significantly improved its status in the international market, has grown into the world's most important and one of the most development potential of the car market. The development of the auto industry directly affected the growth of car ownership, cars have successfully by the role of the luxury entered the families grow of the necessities of life for people. From the sale of the car after market refers to the car to the scrap process, surrounding the car after sales services to use in a variety of needs and following and produce a series of trading activities, the growth of car ownership further for the automotive after market service opened up a broader market space, intensified after China's auto market development potential. To business model of China's auto market after the further analysis, to explore a suitable for the Chinese market after the actual car market development, based on the theory and analysis, system analysis, comparative analysis thesis writing methods, such as analysis of the current business model of China's auto market and path for the industry's future development are proposed.This paper is divided into six chapters altogether: the first chapter writing about the research background, significance, research status at home and abroad, the research innovation points, research method and technical route are analyzed, and generalizes, identified in this paper, we study the center of the subject and the scope of radiation. The second chapter mainly combed the related concepts of business model, business model of the basic elements, and through the analysis of stakeholder theory, value chain theory and the theory of business model innovation to form the basis for this study theory. The third chapter mainly discusses the general situation of the development process and after China's auto market, after China's auto market after the main types of business model as well as to the Chinese car market macro environment PEST four aspects are analyzed and explored. The fourth chapter mainly the United States, Japan and other countries with mature auto after market mainly summarizes and analyzes the business model, business model and the auto after market development, experience summary and reference for China's auto market development is put forward after using for reference. The fifth chapter has been clear about the key link in the process of business model innovation and basic concept of network economy under the background of the business environment of business model innovation and innovation path are discussed in this paper, based on the network economy, after the big data under the background of China's car market business model. Chapter 6 of the full text is summarized, we believe that after China's auto market development degree is still in the low level of service system, China's auto market after the business models can be combined with network, digital, information-based economy background, through concept, organization practices and business system innovation in three dimensions.This article possible innovation points has the following two aspects: from the aspects of theory and points out the concept of business model after China's auto market, constituent elements and the influence factors of mode selection; From the aspects of actual through summarizing the experience of foreign auto after market business model, combined with the development of China's auto market after the environment and conditions, and the economic background of the network, digital, put forward China's auto market after the thoughts and modes of business model innovation. |
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