Research On The Development Of Personal Banking Business Of Bank Of Communications

With the growing prosperity of Chinese financial markets, continuous development of economy and the increasing income of residents have intensified the competition among commercial banks who continue to innovate and open up new business, not just rely on traditional deposit and lending spreads. Personal financial service has become a new and important growth point of commercial bank.With the increase of individuals' consumption combined with their children's education, pension, medical care and other financial needs, personal wealth management business of commercial banks has attracted residents' concern. Therefore, commercial banks have to provide new varieties of financial products to the society, by improving the customer experience, increasing customer satisfaction to seize the customer market. However, the current personal financial services of our financial institutions are still in a preliminary stage of development, so there are some problems. Financial market has great potential and broad prospects. As the income of Chinese residents increasing, residents' financial awareness is also growing, to which bank of communications attache great importance to. In conclusion, to resolve these issues of personal financial services has become the key to the development of commercial banks.