Internet Crowdfunding Of Research On The Effects Of Small Micro Enterprise Financing

Internet Crowdfunding in order to raise new financial business model, is deconstructing the traditional financial system, reconstruction of the new information age financial order. It is a product of the Internet age, the Internet contains a profound thinking, relying on inclusive finance, public a space, social networks, optimize product inherent logic of interactive, personalized customization of the Internet economy, investment and financing of the two sides to achieve seamless.Internet Crowdfunding showing inclusive financial characteristics:on the one hand is a small single financing, in order to become an effective complement to formal finance, "vulnerable" small and micro start-ups can use the Internet Crowdfunding realize financing, public support for innovation and entrepreneurship; the other On the one hand is a small single investment, the public right to participate directly in venture capital, shared innovations income. In short, whether financiers or investors belong to the long tail of the Long Tail theory group, they scattered, irregular distribution and not be taken seriously, but the huge base.Internet Crowdfunding platform to raise the finance, project sponsors direct display of corporate or product innovation, consumer direct investment or purchase, direct investment and bilateral financing docking; secondly, through social networks and media, showing the form of a mesh geometry doubling spread, social marketing and finance simultaneously. Reconstruction of the public by the Internet community to raise finance innovative atmosphere, rebuild public a space of market mechanisms and financial innovation is important.In this thesis, the origin of the Internet to raise Internet Crowdfunding model, classification and basic concepts are introduced, followed by the US JOBS Act for research and analysis, in order to raise Internet Crowdfunding impact andcomplement to traditional financial models and business models as a starting point, re-structure a new financing model and corporate strategy. Combined with the public network to raise the case again, all of the Internet Crowdfunding in their own development, risk control and legal supervision to analyze problems and propose policy recommendations on how to guide the Internet Crowdfunding 1 development in our country, we believe in corporate finance, use of public social online media, the long tail effect and the tremendous economic fans economic; risk control, should strengthen the construction and application of large data and wind control system; in financial regulation, should learn from Europe and other countries, the concept of legislative and regulatory approach, raised platform registered in the public policy aspects of the financing body of information disclosure and investor access standards and other continuous optimization, to develop a model of development in line with the Internet Crowdfunding situation of our country.In the above description, the innovation of this paper is to Internet Crowdfunding all the analysis mode, which produces a complementary role and far-reaching impact on China's role in the financial hierarchy of financial institutions and markets, but also to introduce the traditional economic model or business model to generate subversive influence of. In the catalytic Internet information technology, Internet Crowdfunding and social networking media to raise their fans and long-tail concept of combining economic, and even produced a change in the product, supply and demand of business to society institutions, the real socialization of finance and social business Unite.