Research On The Impact Of Customer Participation On Enterprise Independent Innovation Capability

In recent years, the wave of independent innovation has swept across this country. With the government's strong advocacy and support for the model of open innovation and diversified innovation, the manufacturing enterprises gradually change the traditional way of product development. It is undoubtedly an indelible mark of the independent innovation path to guide customers to participate in product research and development. This paper tries to explore the relationship between customer participation and enterprises independent innovation capacity from the perspective of the dimension. At the same time, it takes interface management as a moderator to avoid the interface obstacles and conflicts and analyzes of the regulation of interface management in order to provide guidance for enterprises'independent innovation activities.Firstly, this paper adopts qualitative research to conduct a theoretical analysis. Based on the review of previous literature studies, it redefines the concept of customer participation, enterprise independent innovation capability and interface management. Customer participation and enterprise independent innovation capability are defined as a multi-dimensional concept. Among them, Customer participation is composed of information providing, cooperation development and customer innovation; Enterprise independent innovation capability is composed of independent innovation ideation, innovative research and development capability and innovative marketing capability. Then taking interface management as a moderator, it builds a theoretical relationship model between customer participation and the enterprise independent innovation capabilities and puts forward the corresponding assumptions.Secondly, this paper adopts quantitative research to conduct an empirical analysis. The first step is to collect data through the questionnaire survey, use SPSS Statistics 21 and Lisrel 8.7 to verify that this questionnaire has excellent reliability and validity. The second step is to test the directly effects of customer participation and enterprise independent innovation capability with all dimensions through the multi-regression analysis. The results show that information providing (or cooperation development) has a positive impact on independent innovation ideation, as well as innovative research and development capability and innovative marketing capability. Customer innovation has some positive impact on the independent innovation ideation and innovative marketing capability, but the effect is not deep. Customer innovation has no significant effect on innovative research and development capability. The third step is to test the moderating effect of interface management between customer participation and enterprise independent innovation capability through the hierarchical regression analysis. It indicates that interface management can effectively adjust the relationship between information providing (cooperation development) and innovative research and development capability along with innovative marketing capability. However the moderating effects of interface management are not significant in the relationships between customer participation and independent innovation ideation.Ultimately, the paper not only enriches the theoretical system of customer participation and the theory of open innovation, but also extends the application of the theory of interface management. It achieves an organic link of customer participation and enterprise independent innovation capability as well as interface management. Meanwhile, it helps the enterprise guide customers to participate in research and development activities with a scientific and rational way, as well as strengthening the relationship between customer participation and enterprise independent innovation capability with an effective work of interface management.