The Study Of Customer Participation On Enterprise’s New Product Innovation Development

Playing an increasingly critical role in new product development as an important part of thebusiness process in the modern business competition, continuous developing new products become akey factor to decide the merits of manufacturing enterprise business. Reviewing of the literature,customer participation in product innovation is increasingly important for the promotion of newproducts. Customers have been increasingly emphasized as a source for innovations and also in howthey help develop ideas in the process.In this paper we provide a review of the relevant literature, clearing the meaning of relatedconcepts and placing emphasis on how firms engage in interaction between enterprise and customers.According to much of the literature, the paper makes a review and comment on customerparticipation in product innovation and interactive with enterprise, the motivation, the process, therole and the phenomenon. Besides, according to the relevant domestic and foreign literature,designing questionnaires is to collect the feasible and effective data. Then with the professionalstatistical software like SPSS17.0, analyses the motivation of customer participation and the currentsituation about customer participation in the process of product innovation. Through three casestudies, this paper exemplifies the process of customers involved in product innovation and variousroles of customer and enterprise in innovations. At last, we highlight the key actors which areneeded for greater understanding and focused on by forms for managing the development process。This article gives the research on the theory and practice value and provides suggestions for futurestudies.