The Analysis On The Growers' Choice Behaviour Of The New Kinds Of Edible Fungi And Influence Factors In Gutian County

As a substantial part of national economy,agriculture is bound up with people in daily life.With the development of society,it is inevitable that agricultural modernization becomes a trend.Overcoming subjective and external factors to popularize the new variety of edible mushroom among the mushroom growers will be the significant point to contribute more for agricultural science and technology and to improve growers' income.In the procedure of the populization of new mushroom variety,the growers may take many factors into consideration.In consequence,the influence of growers' adoption behavior will be the research point and also the reasonable suggestions will be put forward.First of all,this essay predicts the factors which influence the growers' adoption behavior as followed five points:personal feature,family status,mushroom variety,mushroom profile and marketing background.The prediction above are all concluded by sorting out the domestic and international scholars' relevent research achievement and by combining the investigation of the adoption behavior of growers in Gutian County.Secondly,a field survey is carried out for descriptive statistical analysis and empirical analysis.Meanwhile,the SPSS statistical analysis is uesed to draw a conclusion about the influence of growers' adoption behavior and some relevant theory explains the reason of adoption behavior.It can be concluded that technicians'direction,satisfaction of the new variety,concurrent possibility and sales market would be the most remarkable influence.At last,reasonable suggestions which are on the basis of the research conclusions,such as widening the information source of mushroom,strenthening the management,advancing the growers organization,improving the circulation system and enhancing the professional training,could be the guidance of adoption behavior.