Research On The Purchasing Behavior Of Agricultural Socialized Services Of Farmers In Ning Yang County From The Perspective Of Capital Endowment

The "14th Five-Year Plan" period is the first five years for China to start a new journey of comprehensively building a modern socialist country and marching towards the second centennial goal,and the focus of the "three rural areas" work has historically shifted to comprehensively promoting rural revitalization.Relevant policy documents have repeatedly emphasized the need to promote the organic connection between small farmers and modern agriculture through participation in agricultural socialization services,which profoundly reflects the great importance attached by the Party Central Committee to the work of "three rural areas" and its profound grasp of the law of agricultural and rural modernization development.In recent years,agricultural socialization services have continued to explore,innovate and flourish,which has played an important role in consolidating and improving the basic management system in rural areas,ensuring food security and effective supply of important agricultural products,and promoting the stable development of agriculture.Ning yang County is a large agricultural production county in Shandong Province,with more than 170,000 rural households,accounting for 63.09% of the total number of households.In recent years,due to the low level of capital endowment of farmers and the slow development of agricultural socialization services,the organic connection between farmers in Ning yang County and modern agriculture has been seriously restricted.Therefore,studying the purchasing behavior of agricultural socialized services by farmers in Ning yang County is of great significance to promoting the development of agricultural modernization in Ning yang County.Based on the research results of capital endowment,the capital endowment of farmers in Ning yang County is divided into five aspects: human capital,natural capital,social capital,economic capital and psychological capital.Secondly,the current development status of agricultural socialization services in Ning yang County was analyzed through visits and macro data queries.On this basis,the research hypothesis of this paper is proposed,and a questionnaire is designed,the 449 sample data collected in the survey are analyzed and sorted,the factor analysis method is used to comprehensively evaluate the capital endowment level of farmers in Ning yang County,the impact of the capital endowment of farmers in Ning yang County on the purchase behavior of different types of agricultural socialized services is analyzed by using the logistic regression model,and the empirical conclusions are analyzed and summarized.Both agricultural input supply services and agricultural financial service purchases have had a positive impact.Finally,based on the empirical research results,this paper provides policy suggestions for the development of agricultural socialization services in Ning yang County from two aspects: improving the level of farmers’ capital endowment and developing agricultural socialization services in a targeted manner,in order to help farmers in Ning yang County achieve modernization transformation and promote the organic connection between farmers and modern agriculture in Ning yang County.