The Monographic Study On Market Positioning For The HT Xingcheng Developmental Item

Based on the Lanzhou HT Xingcheng developmental project as the research object,the market positioning theory was briefly introduced for reference first.The paper analyses the macro and micro environment of the real estate in Lanzhou and introduces the HT Xingcheng developmental project,after that gives the constraints of the projects and the development of the real estate market in Lanzhou.Because HT Xingcheng developmental project has apartments,offices,shopping malls and community facilities,so this paper also analyses Lanzhou's apartment market,office market and shopping market.Then,the research of market positioning for the project was started,using the" case analysis comparison method",focuses on the research and analysis from the city market development pattern research,project development mode research,project overall positioning research,project research,project positioning clients apartment layout positioning of these five aspects.Finally,the task of market positioning of HT Xingcheng developmental project was finished with the results of the analysis and survey data.