The Monographic Study On The Core Competence Of Gansu PA Pharmaceutical Co.,Ltd

With the implementation of the CPC Central Committee and State Council on deepening the views of medical and health system reform,and the introduction of relevant policies,great changes have taken place in the domestic pharmaceutical market.The reform efforts,the effects of deep,reflects the government's determination to rectify the pharmaceutical industry.Therefore,the future competition among pharmaceutical enterprises,mainly is the enterprise core competition.Therefore,the study aims to promote the Gansu PA Pharmaceutical Co.,Ltd.core competitiveness enhancement.In this paper,based on the studies in the past,the present situation of Gansu PA Pharmaceutical Co.,Ltd.core competence analysis from 3 aspects of product competitiveness,management competitiveness,corporate culture.The author thinks,Gansu PA Pharmaceutical Co.,Ltd.has established its own competitive advantage,but there are still some problems in the aspect of management,brand marketing,cost control etc..To build the core competitiveness,to adapt to changes in the environment.Based on the analysis of Gansu PA Pharmaceutical Co.Ltd.competition environment,sums up the core competence of Gansu PA Pharmaceutical Co.,Ltd.strategy:through focused differentiation strategy and internationalization strategy;management innovation,technological innovation,capital recombination and marketing ability,so as to enhance their core competitiveness.The innovation of this paper lies in:through dynamic thinking to study the core competitiveness of enterprises,in the new health care reform situation,clear the Gansu PA Pharmaceutical Co.,Ltd.,enhance core competitiveness strategy.