Joint Strategy Between Marketing And Manufacturing Based On C2M Supply Chain

How to lower the cost and grasp the diversified, personalized customer demand, then put forward an optimal marketing mode and manufacturing mode is the key of C2M mode which aims at meeting the customer demand with the cost as low as possible and the shortest delivery time. This paper innovatively presents a user-centered C2M business model, and builds a highly adaptive supply chain. Based on the network marketing mode, this paper researches on the joint strategy of manufacturer's marketing and manufacturing strategy.In order to make the whole C2M supply chain system reach the highly adaptive status, the structure and operation mode of the whole supply chain should be designed with the interconnection platform as the core. Based on the analysis of the characteristics of the heterogeneous demand information, this paper innovatively presents a user-centered C2M business mode, and build a highly adaptive supply chain. Based on the network marketing mode, this paper researches on the joint strategy of manufacturer's marketing and manufacturing, aiming at improving the manufacturer's market competitiveness, meeting the needs of heterogeneous customers, improving the diversity of products, and then ultimately increasing the manufacturer's benefits. Finally, we explore the information value of the online customers' sensitivity to the delivery time.In this paper, we researches on the different decisions about the price and the lead time which the manufacturer makes under the network marketing mode, and we found that when LS customers and PS customers place unequal valuation on the product, the manufacturer needs to make collaborative strategy of marketing and manufacturing according to the actual situation, in order to achieve maximum benefits.