Research On The Development Strategy Of One Re-Space Decoration Design Company

Since reforming and opening up, with the continuous development of construction industry in our county, and with the accelerating of urbanization process, interior decoration design industry has been rapid development in China, made great achievements. During'China's 13th plan of five-year national development', along with our country enters the new normal, interior decoration design industry will greet the times of economic transition structural readjustment cultivate new powers. At the same time, along with the human cost, building materials, such as the cost of sales increased year by year, interior decoration design company profit decline. The enterprise must adapt to the new economic environment, adjust their strategic measure, to achieve the new opportunities.This study through to the interior decoration design industry of macroeconomic environment, macro-environment and industry development trend, this paper sums up the interior decoration design industry is a sunrise industry in the future. By analyzing the market environment of Hohhot, sums up some problems in the enterprise, such as the old business mode, vicious competition, etc. Combined with the INJOY SPACE company's own advantage, disadvantage, opportunities and threats, come to the conclusion that the necessity and feasibility to set up an interior decoration design company in Hohhot. Through the analysis of the strategy, differentiation strategy and focus strategy is more suitable of new formed company. Combined with INJOY SPACE company's actual situation, put forward the strategy implementation plan.