Decoration Market Research, Based On The Goal Of Gathering Strategic Telecommunications Industry

Strategy is the important decision relates to all aspects. As to an enterprise, developing the right strategy directly determines whether the enterprise survive or not.the case of the article is SME,which dependent on the decoration business of telecommunications industry. Along with the development of the telecommunications industry and relying on the good relations to the telecommunications industry.it successful achieved its growthHowever, the market environment is changing quiekly today.Such enterprises wants to further develop and to avoid being eliminated, it is important to review the company's development strategy now.The article is based on the practical demand mentioned above. I first describe thebasis of different strategies about enterprise development, and then select focus strategy for such enterprises for its future development.This article has seven chapters.Chapter 1 introduces the background of the company, significance of the topic, logic framework, methods, possible innovation and flaws. Chapter 2 explains some basic idea of focus strategy and enterprise competency.It also theoretically summurizes the implement ation form and prerequisite of focus strategy.Chapter 3 analyzes the development of Inner Mongolia telecommunications industry, focusing on investment of the decoration business of telecommunications industry. Chapter 4 analyzes state and characteristic of the development of Inner Mongolia the decoration business.Chapter 5 introduce the pace of development of Inner Mongolia Bai Yu Co., Ltd.Chapter 6 Modeling and analyzes correlation about state of Inner Mongolia telecommunications industry development and Inner Mongolia Bai Yu Co., Ltd.'s.In Chapter7, SWOT model is applied to analyze Inner Mongolia Bai Yu Co., Ltd.'s strengths, weaknesses, opportunities, threats. After comparing different strategies among Overall—Cost Leadership, Differentiation and Focus strategy, I determine that focus strategy is the best for the company. The main innovation of the article is that it takes Inner Mongolia Bai Yu Co., Ltd.as an example, combines theory with practice, to show how the company implements focus strategy and becomes the leading company of the market segmentation of the decoration business of telecommunications industry.This may set up a good example for specialist and practitioners of management. At the same time, by studying one of the Chinese private enterprises Inner Mongolia Bai Yu Co., Ltd, this article illustrates that Chinese Private enterprises should choose the most appropriate development strategy according to its own environment and product characteristic. However, there is still some flaws in the article.For example, our strategy Plans are based on the assumption that today's market environment would not ehange signifieantly.Because as long as industrial revolution is taking place, company's strategy should be adjusted and revised according to the actual situation of the company rather than follow the old path. The results of this article not only have great praetical significance in Inner Mongolia Bai Yu Co., Ltd'sfuture development, but also can provide some guidance for the growing Chinese Private enterprises.