Research On The Marketing Strategy Of Nanchang LHZ Black Pig

Due to modern agriculture and the industrialization of agricultural production environment and food safety issues,making more and more consumers begin to pay close attention to ecological agricultural products and buy organic,but organic ecological agricultural production cost is high,the cycle is long and relatively small,combined with organic seasonal and regional ecological agricultural products,consumers of organic ecological agricultural preservation,quality also have higher requirements,the organic ecological agricultural products market is still small,popularity is difficult.For ordinary consumers of agricultural products consumption is gradually falling,and for agricultural products safety and health care to the body has gradually rise,"eat,eat to nutrition,eat the taste" the idea began to gradually thorough popular feeling.Although the safety of the ecological agricultural products will be a big trend in the development of social production and the mass consumer market inevitably,has a wide prospect of market demand,but so far,the competitive advantage of organic ecological agricultural products are not fully demonstrated,the expansion of consumer market has not been fully effective,the author's purpose is to hope that through to the nanchang LHZ ecological black pig in aspects of exploration,marketing strategy for organic agricultural products sales to provide some reference and reference.Nanchang LHZ ecological agriculture co.,LTD.,founded in October 2012,the company founder,in the company at the beginning of the creation,is in accordance with the standards of ecological breeding base and breeding,and in the company daily operation,strictly follow the production and management of ecological farming.Companies choose breeding base in the national ecological town-jinxian Li Du town,base and surrounded,natural vegetation coverage above 90%,more than 200 mu of chestnuts,acorn tree,more than 100 kinds of wild fruit,herbs.Caresses river winds its way through,the underground river,90 meters mountain spring endless,natural shan natural rainwater accumulation formation.LHZ ecological black pig to choose the best place in jiangxi pure black pig,is only to be included in the national livestock or poultry genetic resource protection in jiangxi varieties,black pig use half range,the natural growth of ecological system,the use of raw grain,rice bran,vegetable,forage crops such as traditional feeding method,do not use any additives,growth cycle is 360 days,a 85-95-kilogram pig hair black pig has a high content of linolenic acid,the flavour amino acids,fat between the muscle,and other unique characteristics of muscle fiber is exquisite.Base with natural circulation mode of ecological agriculture production health and safety of agricultural products.After nearly four years of farm development,at present the whole farm around the black pig is the core of ecological breeding circle has been formed,the ecological black pig farming also reached a certain size,through the small scale of time,in recent years has been recognised by the height of the part of consumers.Hope that through different analysis and research,this paper will put forward some beneficial to nanchang LHZ ecological black pig marketing ideas and Suggestions.For organic agricultural products marketing at home and abroad research also made a lot of bold exploration and attempt to effectively,including the innovation of the traditional marketing,network marketing,this article also refer to a large number of domestic and foreign in the process of topic selection of organic agricultural products production and marketing research data,based on these research achievements for reference and absorption,the research has the certain enlightenment and prompt.The first chapter of this article is the general research method based on the domestic and foreign research present situation and ecological agricultural products to the aim of this study is summarized,and expounds the theoretical tools and research the concept of ecological agricultural products.The second chapter mainly analyzes the macro and micro environment on the black pig,agricultural products because there is a strong regional,so for the Nanchang area environmental analysis is particularly important in Nanchang there is no good ecological pork brand,organic ecological pork throughout the region is still in the initial stage.The third chapter mainly carries on the SWOT analysis and the 4P analysis to the LHZ Company Organic Ecological pork market,and carries on the thorough research to the present marketing situation and the existence question.The main content of the fourth chapter is to analyze and combine the actual situation of the company to optimize the LHZ company's marketing.The fifth chapter is a summary,but also to LHZ company to provide systematic suggestions,at the same time to provide constructive suggestions for organic agricultural products.But,due to the organic agricultural products in our country still belongs to the stage of development,consumer recognition of organic agricultural products is not enough,organic agricultural products and the difference between ordinary produce lack of mandatory standards,organic agricultural production costs influence on consumer purchase intention,of the division of organic agricultural products,preservation,logistics impact on sales,organic agricultural products brand loyalty is not enough,organic agricultural products to the environment,climate,the dependence of impact instability in production sales,and so on factors,lead to the organic agricultural products marketing has been at the exploratory stage,the industry is the emerging industry,the relative system of marketing research is relatively less,so in this case study analysis is not comprehensive.