Research On The Efficiency Of P2P Network Lending Platform In China

2015,Internet lending industry is still in a stage of rapid growth,and the industry turnover is more than one trillion.P2P has become the most important territory of the Internet Finance.At the same time,so many national platforms face problems.In the coexistence of its vigorous development and runaway problems,the sustainable development of the P2P network lending platform is no doubt important,and the competitiveness of the P2P network lending platform is the key to the sustainable development of the platform.The efficiency reflects the competitiveness of the platform.Compared with other factors,efficiency is the deep problems of P2P network lending platform in the business process.The competitive advantage of P2P network lending platform in essence is the efficiency.No matter from the perspective of government,or platform itself perspective,the platform efficiency research has become very important.It can provide theoretical basis for national regulators to develop regulatory policy;has practical significance to improve the P2P network lending platform competitiveness,and to reduce business risk;is of great significance to maintain the stability and development of the financial industry and to promote economic growth.In addition,we may have a lot of questions: whether the size of the platform means the level of efficiency? What are the reasons for the impact of efficiency? Is it true that the P2P platform service long tail market? What is the way to solve the runaway problem which we concerned about? This article will explain the above questions one by one.The theme of this paper is the efficiency of P2P network lending platform.In the first part,we briefly introduce the research background,purpose and significance,the characteristics and deficiencies of this article,and literature review for P2P and efficiency;in the second part,we see the definition of the concept and efficiency of P2P,and we will briefly introduces the development course and the present situation of P2P;in the third part,we analyze the theory of P2P and DEA-Tobit model;in the fourth part,with the use of the collected data,we make an empirical analysis for the efficiency of the P2P platform.In the fifth part,according to the empirical results of the fourth part,and combined with the current situation of our country,we put forward some feasible countermeasures and suggestions to our country's P2P network lending: Formulating specification for P2P industry access,set up threshold for P2P platform;meeting the age of P2P supervision,Establish exit mechanism for P2P platform;Cracking P2P platform constraints,enhance the ability of technology and management of P2P platform;Regulating the development of the P2P industry,make it better to serve the consumer of long tail market.