Study On The Application Of Electronic Commerce In Shandong Province In The Agricultural Operation

Since 1998,all the countries in the world to accelerate the construction of information network infrastructure,Internet information technology and mobile communication technology to the rapid development and popularization of mobile communication and Internet users increase rapidly,online information and resource rich year after year,e-commerce came into being,and is rapidly penetrated into all areas of our lives.Since 1998,China’s various industries are using e-commerce to change the traditional sales channel model.But the development of agricultural e-commerce industry lags far behind other industries.This is mainly because compared with clothing,electronic products and FMCG industry,agricultural products and management level to be behind a lot.At present,the mainstream of agricultural sales or agency,wholesale and retail of agricultural production mode,from manufacturers,through regional agents,city and County Township village level distributor in order to reach the hands of farmers,the circulation,low efficiency,agricultural business varieties messy,serious credit market supervision,confusion,which seriously restricts the healthy development of agricultural industry the.With the development of the urbanization,the scale of the land circulation is more and more big,the transfer speed up every year,in our country,planting large scale business of agricultural cooperatives,family farms and other large numbers,these have a certain level of education and rich experience in the cultivation of farmers of agricultural e-commerce platform and the use of consumer groups,along with the emergence of agricultural e-commerce platform,shorten the agricultural circulation channels,reduce farmers costs,improve agricultural technology service level,accelerate the efficiency of capital operation in the agricultural field,reduce the credit sales,reduce inventory cost of agricultural enterprises,and is conducive to market regulation,finally accelerate the development of Shandong agricultural informatization the agricultural business,ushered in a new turning point.In this paper,on the basis of previous studies,according to the present situation of agricultural business development in Shandong Province,the research and application of e-commerce in agricultural business problems.Through the investigation of the first online investigation,visits and method of data access on the analysis of the main agricultural counties in Shandong Province agricultural management and agricultural e-commerce platform application,combined with the status quo of the development of agricultural industrialization in Shandong Province,to analyze and judge the necessity and feasibility of developing the agricultural electronic commerce.And then through the application analysis of e-commerce platform in Shandong province in the agricultural operation and problems,and put forward the application of e-commerce platform in Shandong Province agricultural operation in ideas and supporting the development of policies and measures.Conclusion:the development of agricultural e-commerce,in addition to online purchase orders and payment,offline product distribution,agricultural services to traditional agricultural support,so the agricultural e-commerce platform to perfect combination of online and offline,but also need to integrate the agricultural logistics system,technical service system,rural finance system,trade system of agricultural products,and ultimately realize a comprehensive agricultural e-commerce platform.