Research On The Application Of Electronic Commerce In The Circulation Field Of Peach Products In Feicheng City

Since entering in twenty-first Century,electronic commerce is not only in the commercial field,but also infiltrated into people’s daily life,and become a part of life.Feicheng peach in Feicheng city as the brand characteristics of agricultural products,with the aid of characteristic agricultural products in Feicheng city construction of electronic commerce and Feicheng peach product marketing development combined with each other,to study the Feicheng peach characteristics of agricultural products e-commerce.Firstly,the feasibility of policy environment,technology environment,cultural environment,logistics environment on the development of characteristic agricultural products electronic commerce in Feicheng city were studied,and then conducted a questionnaire survey of enterprises and agricultural products to the West City fertilizer e-commerce technology park is the village business shop for farmers,the Feicheng municipal government departments of key informants the investigation and discussion,through the statistical data,the development of the contradiction between the analysis of science and Technology Park in Feicheng city of electronic business enterprise and the West Village is business shop of farmers,the implementation of fixed questionnaires and depth interviews,the survey sample of Feicheng Electronic Commerce Park 10 furniture Shang Village Representative peach production enterprises and Western business peach the product of electronic commerce 30 representative farmers,through the questionnaire investigation,statistical analysis of enterprises and farmers in the electronic commerce application characteristics of agricultural sales Problems occurred in the product.From the main creative electronic trading products shortage of peach,peach products enterprises in the development of marketing thinking and marketing technology,marketing mode,marketing personnel and other aspects of electronic commerce,peach production farmers in the network education,storage technology,knowledge,technology and so on to get short selling shop there,pointed out that the Feicheng municipal government should guide and in the implementation of the website construction,infrastructure,scale,logistics,third party led etc..The government plays a leading role and guide in the city of Feicheng peach agricultural e-commerce development process,we should increase peach distribution infrastructure,culture and enterprise e-commerce peach peach farmers awareness,guidance,the electronic commerce mode of thinking to create e-commerce trading platform and industry chain will play the functions of government departments.Peach e-commerce enterprises constantly digging quality problems,peach specialty products enterprises,create a mobile e-commerce platform,the implementation of group purchase business,strengthen the city peach enterprise human resources training,providing personalized service,to provide the next line store service.