Research On The Marketing Model Of Agricultural Products From The Perspective Of Marx's Circulation Theory

China is a large agricultural country,agriculture is in a pivotal position in the national economy,it is related to the harmonious and stable development of the whole society and sustainable development.At present,there are many bottlenecks in the process of agricultural development,especially the problem of agricultural products sales.For a long time,the government introduced a series of policies and measures to promote the sales of agricultural products,but because of the characteristics of agricultural production and the transformation of the structure of supply and demand,the sales of agricultural products is still the main factor of restricting agricultural development.One of the core agricultural supply side reform is to realize the production and consumption,but the key is the sales process has realized what the problem restricting this goal,how to solve this problem is the current problems in the process of agricultural development.This article begins with the concept of Marx circulation,analyzes the circulation theory of Marx.Marx discussed the circulation from different angles,it summed up in two aspects:firstly,the circulation is crucial,in the process of circulation sales is the most difficult,is the"breathtaking leap";secondly,by shortening the flow of time,reduce the cost and reduce the cost of circulation.Secondly,this paper analyzes the characteristics of agricultural products,the main sales of agricultural products.Finally,this paper analyzes and discusses the main problems and reasons in the process of agricultural product sales,and puts forward corresponding solutions and countermeasures.Through the analysis and research,we believe that although there are many ways of the selling agricultural products in China,but it can be classified into these two categories:one is the traditional way of selling,and the other is e-commerce sales.In the traditional sales,put forward to strengthen the market,wholesale market management,improve the supermarket management level and the development of professional cooperatives measures;In the aspect of e-commerce sales,this paper puts forward suggestions to improve the ability of farmers to participate in e-commerce,establish a modern logistics system and improve the traceability system to ensure the quality and safety of agricultural products.the momentum of E-commerce sales is strong,so we should adapt to this change,put forward the relevant laws and regulations on time.It is hoped that these opinions and suggestions will be helpful to solve the problem of agricultural products sales.