The Choice Of Financing Strategy For Private Enterprises Under The Development Strategy

Since the reform and opening-up,private businesses have contributed more and more to the national economy of China,and the survival and development of private businesses are directly related to regional and national economic development,thus private business growth receives more and more attention.With economic and social development and situation changes,private businesses are faced with more and more opportunities and challenges.Especially,in the context of world economic integration,competition at home and abroad is more intense.In case private businesses hope to survive and develop and even compete against international rivals in the world arena,they need to incessantly improve their own core competitiveness and have definite strategic goals.To ensure the realization of strategic goals,a critical factor is to hold on to correct corporate financial strategies,among which,financing strategy is the core of financial strategies of a company,thus following financing needs of different periods to choose the optimal financing strategy is doubtless the most critical step.In today's world with broader and more complicated financing environment channels,to choose the optimal financing strategy,a company shall make its financing serve its development strategy,and follow financing needs of different periods to choose proper financing channels and financing approaches,thus improve overall financing efficiency.Financing strategy choices of companies with different strategic forms shall be different,and companies with the same strategic forms shall also follow their respective conditions and internal & external environment to make the optimal financing strategy.This thesis firstly summarized the research results of some experts and scholars concerning corporate development strategy and financing strategy,narrated the concept of the two terms theoretically,and analyzed their relationship.Secondly,it studied the corporate financing strategy of development-period companies,stability-period companies and quitting-period companies,pointing out corporate financing strategy choice in the three strategic situation.Finally,it chose Dehong Hougu Coffee Company,a leading company in coffee industry across China,as the research sample,analyzed the operating and development status,internal & external environment,corporate capital structure,financing situation and future financing needs of development-period Hougu Company,compared the differences between Hougu Company and general private businesses in developed regions of China from such aspects as management and governmental support,combined current and future development and financing needs of Hougu Company,and worked out the optimal financing strategy for development-period Hougu Company.This thesis also narrated the possible financing risks faced by Hougu Company and proposed measures to control its financing risks,so as to ensure smooth execution of Hougu's corporate strategic planning.