Research On The Branches' Operation Strategy Of State Owned Commercial Banks Under The New Normal State

China's current economic operation has been integrated into “the new normal”,social and economic growth is no longer in speed,scale,but the adjustment on growth quality and the sustainability of the internalization index,and strive to achieve steady and healthy development of economy.In order to achieve this goal,the economic structure of our country macroeconomic policy in a series of depth adjustment,including the financial sector,which will give the industry to bring new influence to the impact,and the banking industry as the most important economic and financial fields of economic participants,first pressure facing the.At the same time,along with the new technological revolution of the Internet as the representative of the arrival of the banking sector has been the Internet financial enterprises through cross-border integration,technology innovation,the rapid spread of social public to absorb the flattening process of Inclusive Finance,attract new middle class,many small and medium-sized enterprises to increase the impact of financing channels,the strength and breadth,hitherto unknown speed.Faced with many challenges,in addition to the banking industry as soon as possible to adapt to the new normal,the development of new technologies to enhance their own internet financial property fast against,but also should play the advantages of Internet companies do not have the advantages of network channels.The retail banking business outlets as the pillar of the most important channels,marketing channels,as the cost of banking operation center,how to play a greater role,generate greater value in the complex competition under the background of the new normal,the banking industry,especially the number of outlets to state-owned commercial banks.This article from the construction status of state-owned commercial bank branches of research comprehensively from operations,internal management and external situation three aspects,analysis and put forward the problems in the new normal network operation faced,summarizing the previous network after transformation experience,study new normal economic and financial environment,combined with my work accumulated from the enterprise,strategy and management,business management and assessment,business model innovation and reconstruction,operation strategies of large state-owned commercial bank branches of the new norm are given.