Farmers Profit-making Investment Behavior Of Agricultural Production Factors Research

for a long time in the low comparative advantage of agricultural investment, investment risk, lead to farmers engaged in agricultural production, in many parts of the investment to non-agricultural industry, cause agricultural production facilities falling behind, soil erosion, soil fertility decline, agricultural ecological environment is destroyed, the decline in the quality of agricultural products, agricultural products of pesticide, chemical fertilizer, pigment, high toxicity, high residue, and unqualified influx of agricultural products market, seriously affected the people's physical health and food safety. Based on farmer data of huizhou first theory of farmers'agricultural production business investment in China are discussed and defined, to compare economics, behavioral economics, and econometrics theory as the support, analyzed the characteristics of peasant household agricultural production business investment in China. Second is the huizhou farmers agricultural production business investment as a case, to the situation of economic development of huizhou, huizhou huizhou, farmers per capita income and expenditure of the state and fixed asset investment and farmers financial loan situation has carried on the research and analysis. From the government level:the huizhou government finance to the agricultural production of profit-making investment insufficient, the government for agricultural investment structure is unreasonable, the agricultural loan is a lack of effective financial supervision and management mechanism, the relatively low proportion of agricultural loans; From the peasant household level:one is the farmers investment co., LTD., to the agricultural investment's enthusiasm is not strong; Secondly, the investment of insufficient effective demand; Three is the peasant household in agriculture investment to natural risk and market risk; Four is the farmers are restricted by the dependence of land investment farmers investment in agriculture. To solve these issues of huizhou over nine town, a questionnaire survey of 107 villages. USES the Logistic regression model to analyze the farmers in agricultural production and operation of huizhou city investment behavior and its influencing factors. The results showed that age, family income, management factors such as land area, food production cost of pure yields positive influence for the peasant household investment; Cultural level and the status of the land and labor costs for farmers, agricultural production infrastructure investment is negative influence. On the basis of this proposed enhances the risk resistance consciousness of the farmers and improve the enthusiasm of farmers on agricultural production business investment strategies.