On Yancheng City Yandu District Rural Tourism Development Countermeasure

With the accelerating of China's urban construction,urban congestion,such as fog phenomenon more and more serious,environment of the urban population to briefly to leave now,to the easy,comfortable green countryside,loosen body and mind,experience pure and fresh and the life emotional appeal of primitive simplicity.In order to meet the requirements of the urban population regression rural,rural tourism in our country has come into being,and rapid development throughout the country,at present not only in quantity,and greatly improve on the quality and scale,has become an important approach to urban residents leisure,vacation,greatly promoted the development of the new rural construction and urban and rural integration.Along with the development of rural tourism activities,tourists demand level enhances unceasingly,the quality and service level of present rural tourism has not meet the needs of customers,whether in YangXu district of rural tourism development,,or other places of China are facing many problems in tourism development,based on the theory of need to continue to summarize and explore,draw lessons from advanced experience and try to continuously in the practice.Comprehensive above points is presented in this paper,on the basis of summary and consider,through the existing theoretical research,systematic rational development of rural tourism are summarized a series of basic theory,combining the theory of sustainable development of tourism and the new public management theory,the problems of rural tourism development in yandu district system research,and with the theory as the guidance,the analysis of present rural tourism development in yandu district foundation conditions and with the rural tourism resources,the present situation of the rural tourism development,and in yandu district pan huang AngXu village tourism economic zone as an example of emphasis,combining the reality of salt,points out problems existing in the development of rural tourism in yandu district,such as the blind development,lack of overall planning;Product homogeneity,lacks the characteristic brand;Business model,lack of scale effect;Informatization level is low,the lack of interactivity,etc,put forward the scientific planning,experience mode,management,information network development countermeasures.The author hope that through these studies,to salt city with a rural tourism sustainable,healthy development provides the feasibility of the theory support,and promote the comprehensive promotion of rural tourism development in yandu district.