Research On Platform Ecosystem Based On The Theory Of Consumption Capitalization

Consumers are the real owners of the market economy,and the ultimate power of competition.If there is the largest number of consumers,it will be the largest market and the most huge capital injection.And consumption capitalization is the extension of the consumer to the field of production and operation,and consumption becomes an investment,where the consumer is also an investor,and then consumption is transformed into capital.Based on the linkage of consumption,the producers,operators and consumers are closely connected to achieve a win-win purpose of the three parties and the common prosperity.Consumer demand has driven the cooperation of enterprises,and ultimately led to a higher level of cooperation,that is,the business ecosystem.Based on the consumption capitalization theory and platform strategy theory,this paper analyzes the consumption capitalization theory significance and the practical significance,the platform business model and the platform ecosystem's operational mechanism and its evolution.Based on the consumption capitalization theory,platform strategy theory,business ecosystem theory,the mechanism which consumption capitalization used to promote the healthy development of the platform ecosystem is put forward.According to the energy flow of the natural ecological system model and with the analytical method of graph theory and the network platform,the ecosystem evaluation model is established to describe the energy circulation and regeneration of the entire platform ecosystem and synergy relationship between different capitals constituted by each of the participating units,including consumers,producers and decomposers in the form of currency flow.From the three dimensions s structure stability,system advantage and system resilience,the sustainability of the platform ecosystem is explored and the mechanism of consumption capitalization's effect on the construction and healthy development of the platform ecosystem is explored.Finally a case study of Alibaba is used to analyze the construction of the ecological system and the impact of consumption capitalization s on the ecosystem from the perspective of the dynamic response of consumer demand and the boundary choice of ecosystem...