The Research Of Haier's Platform Strategy Transformation

This article combined with the current Internet era,based on domestic policy and social needs of users of enterprises from their own conditions of strategic management and strategic transformation,Haier group as a case study,focus on Haier platform transformation research.This research adopts the method of combining theory and practice,on the basis of strategic transformation and platform theory,by using the method of literature re-search,questionnaire survey and interviews,apply the theory to the analysis of actual,gain objective evaluation and understanding of Haier strategic transformation..The en-terprises around the needs of users,into a large platform,so that resources can be no barriers to the introduction of outside class,at the same time by one person alone and other incentives to motivate innovation,actively on the platform using first-class re-sources to create value for users,forming a good cycle of "ecosystem",enterprises,em-ployees and users resources,parties get more value on the platform,benefit sharing,win-win.In the analysis of Haier platform transformation,on the one hand to study its practical value,and find the existing problems in the process of transformation,includ-ing market demand,employee pressure increases,the enterprise value management,consumption risk etc..In order to solve these problems,find solutions and optimization methods,analysis of the optimization program,in the enterprise culture,staff manage-ment and the goal of the three aspects of the proposed optimization recommendations.Finally,make a summary of the strategic transformation of Haier,analysis of im-plications of Haier platform strategy transformation and the reference value to other en-terprises,study its practical application value,and make the overall conclusion from the text,sum up the limitations of this article,and puts forward the prospect of the future.