Research On The Strategic Transformation Of Haier Group In The Internet Era

With the development of Internet,the deepening and development of the Internet industry,the government also encouraged and in combination with the mentioned Internet+ and traditional industry.However,as more and more enterprises to participate in the Internet era of enterprise change,and some enterprise restructuring is successful,there are a lot of enterprises in the process of transformation of lost self.Traditional enterprises have encountered more and more problems in the Internet revolution.This article systematically summarizes the evolution of enterprise strategic management theory,and analyzes the elements of strategic management.On this basis,combined with China's Internet era of enterprise transformation and upgrading of the actual case for specific analysis,from the adjustment of corporate strategy,implementation and implementation of the transformation of the current stage of the system described.At the same time,through the introduction of SWOT model,analyzes the present stage of our country all levels of enterprises in the process of upgrading the advantages and disadvantages,opportunities and threats of transformation,in order to fully understand the current China enterprises under the market economy system transformation model.Based on the above analysis,this article from the course of development,Haier's strategy evolution,the Internet era Haier takes the single one,everyone hit off the new organizational structure and strategic measures for the comprehensive analysis,analysis of Haier's transformation can be used for reference in the process of transformation and the problems,and puts forward the solving measures.Finally,with the Haier group in the Internet era of enterprise transformation and upgrading of the reference for domestic large and medium-sized Small and micro businesses and a series of strategic transformation can learn,and apply in practice.