| China's economic development is growing rapidly,and gross domestic product(GDP)has maintained double-digit growth for 30 consecutive years.In recent years,China's logistics industry,the pace of development is even more alarming.2016 national logistics value of 227.8 trillion yuan,an increase of 3.9%,compared with China's logistics industry is in the initial stage,both in the size of the logistics business or efficiency,there is a big gap with the developed countries.With the rapid development of the logistics industry,its contribution to the growth of national GDP is also more and more attention by the community.As the logistics industry is highly competitive,the industry profit margins have been gradually squeezed,logistics companies have to use the new economic environment for strategic transformation to seek development.On the basis of reviewing the theory of enterprise strategic management,this paper analyzes the external environment of Shougang from the competitive environment and logistics demand of Caofeidian District,and studies the internal conditions of Shougang Terminal and its internal conditions The The use of PEST,SWOT and Porter five force analysis tools,to develop a Shougang terminal transformation strategy,based on the differentiation strategy,the implementation of cost leadership strategy,platform strategy,information strategy to promote Shougang dock strategic transformation.And then select the logistics service extension,logistics strategic alliance and customized logistics services three business models to Shougang terminal to provide profit protection.With the rapid development of China's logistics industry,the industry's internal competition is more and more intense.Taking Shougang Terminal as the research object to analyze the development trend of China's traditional logistics industry,combined with the characteristics of waterway transportation to carry out strategic planning,which can better guide the development direction of logistics transformation. |
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