The Research On The Influential Factors Of The Project Financing Of Agricultural Crowd Funding

Via the bridge built between capital consumer and supplier,agricultural crowd funding can promote the circulation of capital in a timely and effective manner to help sponsorsget the money and complete the preparatory projects.However,it is not easy to succeed with financing through crowd funding,because of long production period,short expiration date,high lag o f agricultural products,Compared with other industries,agriculture belongs to the greater risk and investment of the industry,for producers,risks of agricultural characteristics are unpredictable,the uncertainty of production will also bring investors uncertainty of earnings.So,development of agricultural crowd funding will not be stable and rapid and it is necessary to go through a long and difficult time.As for the projects in the platform "Da Jia Zhong",there have been 33 completed projects,15 successful financing ones and 18 failed ones,the success rate is only 45.45 %,financing success rate is not optimistic.Therefore,theagricultural items through crowd fundingneeds to be studied,that is which projects are easy to be successful to get money and which ones to be failed,aiming to guide fund raisers not only to launch crowd funding effectively,improve the success rate of project financing,but also to play a role of assistant decision making for item selecting in the crowd funding website and increase revenue.Firstly,this article summarizes research status of agricultural crowd funding at home and abroad,which prepares for the next study in theory.Secondly,I describe and summarize the development situation of China's agricultural crowdfunding.Thirdly,based on agriculture,national policy and driving factors on the Internet,I analyze the reason why China's agricultural crowd funding can rise.Meanwhile,the paper also reveals the risks of agricultural crowd funding and introducesits current regulatory status.Finally,the factors impacting the success or failure of agricultural crowd funding finance are divided into 5 dimensions which are originator's credit,product features,project economic nature,information quality,and customer participation,as well as 14 secondary indexes to be subdivided,according to above analysis and characters of agricultural crowd funding,and respectively put forward to hypothesis.I extract relative data from the crowd funding website platform,use SPSS22.0 as an analysis tool,verify the hypothesis by logistic regression analysis.Results showed that financing success negatively correlated with financing amount of target project,and significantly correlated with frequency of project update,number of project review,and number of supporting project.Finally,the empirical results are analyzed and interpreted,It provides a reference for the increasing success rate of the participation of the agricultural public..