An Empirical Study Of Factors Affecting The Financing Efficiency Of Agricultural Products Through Crowd-funding

On the basis of achieving the minimum successful financing rate standard of agricultural product crowd funding, seeking more finance to increase the efficiency of financing will enhance the project sponsor's ability to suffer from risk. We choose 300 projects of the Taobao crowd funding platform as our samples, which has successfully achieved the minimum financing standard. We use the negative binomial regression model,examining three types of influencing factor of the efficiency of the agricultural products crowd funding, which suggests the remarkable influencing factors: 4 explanatory variable of product value including quality inspection report, nutritional value, historical characteristic and fresh or deep processed; 2 explanatory variable of personal value including personal information and successful experience; Only one explanatory variable of service value is remarkable, which is the number of participating people. The strategies of improving the efficiency of the agricultural products crowd funding include improving the project planning work, providing product quality inspection report, describing the nutritional value,completing the project sponsor's personal information,and attracting the potential participator's attention to the project.