Study Of The Bussiness Transformation In The Financial Market Of SPDB(shanghai Pudong Development Bank)in New Normal Economy

Nowadays financial market environment is changing fast,intensified competition and the bottlenecks limiting the Banks themselves,and at present our country commercial bank mostly rely on the traditional business,the lack of clear judgment of the future development direction.And under the background of the complicated environment,although some research studied the problems of the current situation of bank transformation,but the bank transformation of key business in the financial markets business analysis is very few.This article first to the economic financial market under the new normal business macro environment is analyzed,summed up the economy under the new normal financial market business development characteristics: first,affected by the regulatory policy,in the second half of the overall business scale control.Second,many traditional business are contracting,innovative business are springing up.Third,in the overall income rising steadily,CMBC and China Citic Bank are growing fast.Fourth,all assets yield increase significantly,spreads widening.After combining our bank 2014 annual report analyzed the basic development situation and the position in the joint-stock Banks,and carries on the SWOT analysis,pointed out that our bank has advantages and disadvantages,opportunities and threats,and the corresponding four development strategies.Combined with our actual situation and market environment,we finally choose SO strategy and WT strategy,at the same time of maintain and carry forward the advantage,actively filling their short board,to be able to in the economic financial market under the new normal business transformation in an impregnable position in the reform.This article selected eight major joint-stock listed Banks(Pudong Development,CMBC,CMSB,Huaxia,peace,Industrial Bank,China Everbright Bank,China Citic Bank)as the analysis object,study economy under the new normal in 2014,joint-stock commercial Banks in China financial market business model in the development and evolution of a new business structure.At the same time our financial market business and trade in horizontal and vertical comparative analysis,clear business development strategy,accurate market positioning,choose scientific development measures,take the initiative to adapt to economic change characteristics of the new normal,at the same time,using the experience of peers,continuously upgrading the core competitive ability of our financial market business.