Research On The Construction Of Enshi Global Tourism Demonstration Zone

With the transformation of the economy,China's tourism industry has also changed from a simple "scenic spot tourism" to "global tourism".In February 5,2016,the first batch of National Tourism Administration announced the creation of the national tourism demonstration area of the list,Enshi among them is in the first place to create units in Hubei province.Therefore,how to grasp the whole development status based on Tourism in Enshi,so as to optimize the Enshi global tourism demonstration area construction path,so as to realize the transformation and upgrading of tourism in Enshi become the priority among priorities of the development of tourism in Hubei Province.It is of great theoretical and practical significance to study the path of the construction of Enshi global tourism demonstration zone.In short,the construction of the state of global tourism demonstration zone in Enshi must be based on the current situation of the development of tourism industry in Enshi based on the global tourism strategy and strategic system as the guidance,to optimize the integration of existing tourism resources and tourism management system as the direction,with results of contribution to the harmonious tourism development as the goal,finally realize the transformation of Enshi by tourism area to the world tourism.Firstly,this paper reviews the literature on global tourism at home and abroad.Then,according to the research task of the construction of Enshi global tourism demonstration area,the author has made a detailed study,and selected the effective research methods.In third,the definition of regional tourism and the whole tourism concept,also carried out the tourism industry cluster theory,to guide the research of flow economy theory and tourism consumer behavior theory,and analyzed the state of Enshi situation.Fourth,the status of tourism development in Enshi prefecture were summarized,the tourism efficiency improved,tourism continued to improve,supporting facilities have improved,but there are also not yet constitute a lack of system of tourism planning,the current tourism management mechanism is not perfect,the global tourism product system is not perfect in six aspects.Finally,this paper puts forward the strategic conception of the construction of Enshi global tourism demonstration area,including the guiding ideology,strategic objectives,construction principles and strategic system.